Creative Director | B2B technology, brand systems, digital experience
Creative leadership with rare technical depth.
Jason Mayfield-Martinez helps technology-focused organizations turn complex offerings into clear, modern brand experiences. His work sits at the intersection of strategy, premium creative execution, UX, CMS architecture, web development, infrastructure fluency, photography, videography, and AI-assisted workflows.
Supported brand and digital systems for a national technology organization.
Websites built, rebuilt, launched, or managed across agency and in-house work.
Estimated gains across AI-assisted production speed, page creation efficiency, and website operations.
Target Value
Senior creative and digital leadership that can move from brand strategy to actual build quality without losing speed, clarity, or technical credibility.
Operating Range
Brand systems, UX, CMS architecture, front-end execution, executive communications, photo, video, AI workflows, and security-conscious web environments.
Positioning
Built for roles that need both strategy and execution.
Most creative leaders lean toward either concept or implementation. This portfolio is structured to show a rarer operating model: leadership across brand, digital experience, content systems, visual storytelling, and web infrastructure, with enough hands-on depth to protect quality all the way through delivery.
15 +
Years building brand, digital, and visual systems across agency and in-house environments.
2020 - Present
Leading creative and digital experience work at ANM for a national technology organization.
Hybrid range
Brand systems, UX, web architecture, photography, video, hosting, and AI-assisted workflow design.
Featured Work
Curated case studies, not filler.
Each case study is framed around context, role, actions, and outcomes so hiring teams can quickly see where strategic thinking translated into measurable delivery.
Brand
UX
CMS Architecture
SEO Structure
ANM Website Rebuild
Rebuilt the company website from concept through launch to create a more modern, scalable, UX-focused platform. The work combined design direction, content structure, taxonomy planning, modular page systems, visual standards, and long-term maintainability.
Context: The site needed stronger UX clarity, improved content governance, and a structure that could scale without increasing page-build friction.
Role: Creative direction, digital strategy, information architecture, modular system planning, and visual standards.
Actions: Re-architected content with custom post types, taxonomies, reusable sections, and more deliberate content pathways aligned to search visibility and internal publishing needs.
Outcomes: Estimated 30% increase in organic session growth over 12 months and an estimated 45% reduction in page-build friction.
Responsibilities
Creative direction, architecture, UX, UI, content systems, data structure
Stack
LAMP, WordPress, Divi5, Dynamic Variables
Business impact
Scalability, search readiness, faster publishing, visibility
Visual identity and executive communications
Raised the visual standard of a national technology brand through high-end design systems, executive presentations, campaign creative, photography, and branded media. This work contributed to an estimated 50% to 60% reduction in ad hoc design rework and a 50%+ increase in internal adoption of branded assets.
AI-assisted creative operations
Built practical workflows using Claude, ChatGPT, Perplexity, Gemini, and Midjourney to support research synthesis, content planning, ideation, and production support. These workflows helped reduce exploration time by an estimated 20% to 30% and saved an estimated 20% to 25% across planning, drafting, and production support.
- Research synthesis for faster strategic framing
- Content outline generation tied to information architecture
- Visual concept exploration to accelerate creative decision-making
Athlete storytelling and branded media
Worked with professional athletes and sports organizations, including UFC fighters such as Michelle Waterson, across photography, videography, social media, and branded content production. The emphasis was not on spectacle, but on preparation, discipline, personality, and visual storytelling under real performance pressure.
This experience adds a different kind of proof to the portfolio: the ability to create cinematic, emotionally resonant imagery while staying disciplined about tone, brand perception, and audience context.
Agency-to-enterprise range
Founded and led Daynger Interactive from 2006 to 2020, delivering brand, web, photography, video, and hosting support across industries. Built, rebuilt, launched, or managed 250+ websites while maintaining a high level of polish across both client-facing and technical execution.
Capabilities
Integrated capability, presented clearly.
The goal is not to show everything. It is to make it obvious how brand strategy, design systems, UX, web architecture, infrastructure awareness, and visual storytelling fit together in one operator.
Brand Systems
Positioning, identity systems, visual standards, governance, and narrative clarity for teams that need consistency at scale.
Digital experience
UX thinking, content structure, information architecture, modular systems, and front-end execution with practical maintainability.
Technical fluency
WordPress architecture, LAMP environments, hosting, DNS, SSL/TLS, and collaboration across infrastructure and cybersecurity-adjacent teams.
AI workflows
Research, planning, concept development, and production workflows that save time while preserving judgment and creative quality.
Visual storytelling
Photography, videography, campaign support, executive-facing creative, and athlete-preparation imagery that elevate perceived brand quality without relying on sensationalism.
Leadership
Cross-functional alignment across executive, marketing, sales, engineering, and IT stakeholders on complex, high-visibility work.
Process
How the work moves from concept to system.
Diagnose
Clarify business goals, audience needs, friction points, and perception gaps before making creative decisions.
Architect
Define the structure, content model, visual system, and implementation path before production accelerates.
Direct and build
Stay close enough to craft to protect the standard across design, digital, media, and messaging.
Refine and scale
Turn effective patterns into reusable systems through governance, modular thinking, and workflow optimization.
Contact
Built for the right role, team, or project.
This portfolio is designed for senior in-house leadership, strategic consulting, and selective freelance work where creative quality and technical depth both matter.
Best-fit opportunities
- Creative Director
- Director of Brand
- Director of Digital Experience
- Director of Creative Services
- Head of Brand or VP of Creative, depending on organizational scope
What this portfolio is designed to communicate
- Senior-level creative direction with real execution depth
- Ability to translate complex technical businesses into modern brand experiences
- Fluency across design, photo, video, web systems, and AI-assisted workflows
- Credibility with executive stakeholders and technical teams
- A differentiated creative profile that still feels focused, premium, and hireable