JM
Jason Mayfield-Martinez
Creative Director · Brand, Web & Visual Systems
Five Roles. One Person. Six Years, Solo.
Brand · Web · Photo/Video · AI Systems
I'm Jason Mayfield-Martinez, a self-taught creative director and builder based in Albuquerque, NM. Twenty-plus years across brand strategy, web architecture, and photography/videography, plus, more recently, AI-assisted design systems.
Open to: Full-Time Leadership · Fractional / Consulting · Selective Freelance & Project Work
Years - Brand, Web & Visual Production
Sites Designed, Developed, & Launched
Roles Carried by One Person at ANM
Years at ANM
20+ Yrs
Career Start
Self-taught across brand, web, and photo/video since 2006. No completed degree, and framed here as a strength, not a gap.
2020 - Now
At ANM
Joined as an Account Executive, then identified the need for a Creative Director role at ANM and built it myself. It didn't exist before me.
Hybrid Range
Engagement Types
Structured for full-time leadership roles, fractional/consulting engagements, and selective freelance or project work, not just a job search.
Selected Work
Featured Work
The work spans five very different disciplines. Here's the deepest one, followed by four more that show the range.
Featured Case Study
The ANM Design System
Executive Deck
Auto-branded, zero design queue.
ViewSales One-Pager
Same tokens, different department.
ViewWebsite Module
One source of truth, everywhere.
ViewContext
ANM's brand consistency depended on one designer being available for every request, from executive decks to sales one-pagers to marketing collateral. That bottleneck didn't scale as the company grew past $400M in revenue.
Role
I designed and built the system solo: an AI-powered, React-based internal design system, with ANM's full brand style guide folded directly into it.
Actions
I used the system to lead a full refresh of ANM's brand identity, then structured it so any department (executive, sales, engineering, marketing) could generate on-brand materials independently, without routing every request through me.
Outcomes
ANM now has a single source of truth for its brand, and departments across the company can produce on-brand materials on their own. The company-wide bottleneck is closed.
anm.com: Two Rebuilds
I've owned anm.com solo for six years, through two separate rebuilds. The first, in 2022, was an emergency rescue: the previous developer's build was breaking and infected with malware, and I rebuilt it solo while keeping the existing visual style. The second, more recent rebuild restructured the site as a true lead-generation and marketing platform, with content re-architected using custom post types, taxonomies, and modular page systems, plus a custom Salesforce lead-integration bridge connecting the site's contact forms directly to Salesforce Web-to-Lead.
ANM Tech Day
I built the event website solo (schedules, links, event information) for New Mexico's largest tech event, which draws 500+ attendees. I also create all of the event's physical branding: spinoff logos, large-format banners, and giveaways.
Custom AI-Assisted Production Pipeline
I built a custom Claude-based workflow that reads a page's exported JSON and DOM/HTML, interprets the visual layout, and regenerates JSON for direct upload back into the site, cutting website production time by hundreds of hours. It's a repeatable system, not a one-off shortcut, and I use it alongside Claude Cowork and Claude Design for concepting and mockups.
Athlete & Partner Storytelling
For the Colorado Rockies, I shot and edited a batting-practice-day event and a leadership testimonial video solo at Coors Field. Earlier, running Daynger Interactive, I did photography, videography, social, and branded content work for professional athletes, including five-plus UFC fighters such as Michelle Waterson.
What I Run
Capabilities
Six disciplines I run day to day, usually at the same time.
01
Brand Strategy & Identity Systems
Owning brand consistency and identity company-wide, including sub-brands.
02
Web Architecture & Development
Self-hosted WordPress and Divi 5, plus data-structure and SEO work with a trusted contractor.
03
Photography & Videography
Full solo pipeline, planning through final edit, for company events and partner storytelling.
04
AI-Assisted Design & Production
Custom Claude-based workflows that cut production time, plus Claude Cowork/Design for concepting — alongside ChatGPT, Perplexity, Gemini, and Midjourney for research, ideation, and image generation.
05
SEO & Analytics
Yoast, SEMrush, and Google Analytics, applied directly to lead-generation architecture. Qualified to run this myself; equally ready to hire and manage a specialist as the workload scales.
06
Creative Direction & Leadership
Sole approver for anything visual that goes out, across a $400M+ organization.
Approach
How I Work
The same four steps, whether it's a brand refresh, a site rebuild, or a production pipeline.
Diagnose
Find the actual bottleneck: a single-point-of-failure process, an inconsistent brand, a site that can't support lead generation.
Architect
Design the system, not just the deliverable: content structures, design tokens, and workflows that hold up past the first use.
Build
Ship it solo, end to end (design, development, photography, or production) without handing off the parts that matter.
Scale
Hand the system to the people who need it - training a department to self-serve, or hiring and directly managing a specialist for functions like SEO - so the work keeps happening without routing back through me every time.
Background
About
I'm entirely self-taught across brand strategy, graphic design, web architecture, and photography/videography. Coursework in Business Administration at the University of New Mexico is not finished, and I treat that as part of how I work, not a gap to explain around.
From 2006 to 2020, I founded and ran Daynger Interactive, a creative and web development agency. I designed, built, rebuilt, launched, or managed 250+ websites across WordPress and custom environments, and worked with professional athletes and sports organizations, including five-plus UFC fighters such as Michelle Waterson, on photography, videography, social, and branded content.
Since August 2020, I've been at ANM, a national IT solutions and managed services company with $400M+ in revenue. I contracted with ANM on design work for years before that. I was hired as an Account Executive, then identified the company's need for a dedicated Creative Director role, proposed it to leadership, and built the role myself. I've managed and maintained the ANM website from day one.
Security & Compliance
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Partner Document Infrastructure
Built a cross-department system for partner contracts and EULAs: a centralized Google Drive repository paired with live redirects on anm.com, so the partnership team can update documents anytime while public links stay current.
In-House Studio
Designed and built ANM's content creation studio: an ATEM Pro ISO switcher, Blackmagic cameras, lightboards, wireless audio/lav systems, and streaming/encoding tools.
Recognition
Silver distinction in an international photography competition, placing among 87,000+ entries.
Get Started
Let's Talk
I'm looking at three kinds of engagement, and happy to talk through any of them.
Full-Time Leadership
Fractional / Consulting
Freelance & Project work
- Full-time creative leadership: Creative Director, Director of Brand, Director of Digital Experience, Director of Creative Services, Head of Brand / VP of Creative.
- Fractional or consulting engagements: brand systems, web architecture, or AI-assisted production workflows.
- Selective freelance and project work: photography/videography, web builds, or design-system projects.
- jason.t.mayfield@icloud.com
- 505.720.5063
- in/jasontmayfield
- abqphotos
- Albuquerque, NM